CTEM - Certificate in Teaching English for Marketing

Overview

The Certificate in Teaching English for Marketing (CTEM) is a self-directed distance learning course that focuses on training teachers to teach English in this fascinating area of ESP (English for Specific Purposes). The course covers key marketing knowledge needed by teachers, marketing tools and approaches, language, methodologies and more.

Learning Hours

8 hours.

Course Objectives

1. To understand the meaning of marketing, the different forms marketing might take and what activities marketing involves.

2. To be able to use a range of marketing tools including the Marketing Mix.

3. To understand related concepts in marketing such as branding.

4. To understand the key language and jargon of marketing.

5. To be able to train participants who require development of their English for marketing purposes for marketing roles, academic study or general business.

Who Should Study the Certificate in Teaching English for Marketing?

The course will appeal to Business English trainers who wish to develop their business knowledge in this field of ESP or who wish to develop their knowledge of marketing for use on more general Business English programmes.

Course Content

The course has the following content:
• Defining what marketing is
• Collocations in English for Marketing
• Types of marketing and marketing gurus and their ideas
• Marketing roles in organisations and their communicative and interpersonal contexts
• KPIs for marketing
• USPs, UVPs, slogans and USOs
• Using the Marketing Mix (4 / 7 Ps)
• Using PESTLE, Ansoff's Matrix, the BCG Matrix and market segmentation
• Feasibility studies and marketing plans as training projects
• Using case studies in English for Marketing classes

What You Will Receive

For the course, you will receive:

• A course overview with objectives

• Pre-course tasks to get you engaged in and thinking about the subject

• Course study notes including links to relevant external sources

• Post-course assignment options

• Assessment criteria

Assessment

The course is assessed by one of four options of assignment focusing on lesson planning or materials development for teaching English for marketing.

Fees

£139 (GBP) / €169 (EUR) including course materials, assessment and certification.

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